Back To Home

Client News, S&A News, Social Good, Startups

Introducing S&A Nonprofit Partner: The Max Cure Foundation

What would you do if you learned that your child had a rare form of cancer? Most of us will never experience that overwhelming rush of fear or the helplessness of holding their child’s hand through months of invasive treatments with uncertain outcomes. But David Plotkin, a New York hedge fund manager, did when his son Max was 4. And together, Max and David have roared back in the face of cancer.

As Max bravely fought his disease, David and the Plotkin family dropped everything to create the Max Cure Foundation which is dedicated to advancing a cure for pediatric cancer, finding innovative treatments, and supporting families like them.

Max Cure has raised well over a million dollars and its primary activity is building a first-of-its kind Cell Therapy Lab at Memorial Sloane Kettering Cancer Center that will research innovative treatments. In other words, push the limits of science to find drugs and approaches that are both more effective and less harmful and invasive than traditional radiation and chemotherapy. Additionally, the foundation raises awareness, inspires courage in families facing the disease, and supports a variety of other pediatric cancer-focused work.

Its major fundraiser, the “Roar For A Cure Family Day Carnival” on East Hampton, New York, August 20th, attracts hundreds of attendees, dozens of sponsors, and last year raised over $400,000 for the fight against pediatric cancer. At this event, brave children with cancer, survivors, their families, friends of the Plotkins, members of the cancer and research communities, business leaders, celebrities and the press will join together to experience carnival games, an auction and raise money and support for pediatric cancer research.

The Plotkin family’s cause is not only entirely aligned with the mission of The Glue Network but is near to my heart. My sister and her husband faced similar news when their first child was 18 months old and given a 50% chance of survival. Since then, my nephew, now a 12-year-old triathlete and straight-A student, and my sister have remained dedicated to the pediatric cancer cause, raising money and awareness for Children’s Healthcare of Atlanta and providing hands-on support to other families.

So I’m grateful to have met David Plotkin and to have the opportunity to support their quest to build the new lab and make a difference toward this incredible cause. Sides & Associates and The Glue Network are proud to welcome The Max Cure Foundation as our newest non-profit partner. Click Here to see an example of a Max Cure project that’s available for funding on the Glue platform.

The Max Cure Foundation is a registered 501(c)(3) nonprofit corporation, founded in December 2008. For more information about The Max Cure Foundation, visit