Our clients are innovating in mobile and social, fighting cancer, improving consumers’ lives and the performance of businesses through innovative technology and models, creating jobs, and addressing some of the most daunting social issues of our time. We are privileged to work alongside you!
Companies in high-growth areas
- Internet / mobile services and marketplaces
- Technology / software
- Life sciences
- Financial services including venture capital
- Social ventures
Entrepreneurs and executives
- Forming and launching new businesses
- Pursuing critical milestones
- Transforming their organizations
- Facing temporary leadership or skill gaps
- Balance new projects with management activities
About REX: Well-funded, early stage startup that provides better experiences for home buyers and sellers at a fraction of the traditional cost, through innovative technology and concierge services.
S&A Contribution: Partnered with the founder & CEO to establish the firm including the team, operations, website, and board. Then served as an interim, part time executive team member before assuming a full time position as COO and CMO.
Client: Founder & CEO
Biomarin is a leading biopharmaceutical firm in Marin, California
S&A has worked with several drug development groups to assess organizational effectiveness improve processes, define roles and competencies to enable efficient, effective development as and personnel management. .
Direct client: VP Development Sciences Operations Management, VP Development Project Management
S&A worked with one of the 360 Group owners to develop a social mission for the company, assess potential nonprofit partners, and establish the program which included managing modifications to the company website and regular communications. S&A continues to facilitate the giving program and manages marketing, PR and communications for 360 Group.
About The Glue Network: On the Glue platform, companies of all sizes engage customers and employees in giving to good causes they choose. Glue’s white label and gift card programs provided unprecedented branding, engagement and social media value that translate to customer and employee affinity, retention, advocacy and ultimately increased revenue.
S&A contribution: A team of two from S&A conducted a market assessment, managed the complex platform development project, developed financial projections, raised angel funding, developed and executed marketing plans, temporarily filling the CMO, COO and CFO roles.
For three years, Lynley Sides served as CEO and a member of the Glue board of directors, completing the Springboard accelerator program and raising a Series A round of funding.
Direct client: Executive Chairman
About Goodsnitch: Goodsnitch is a mobile app where consumers give feedback that’s delivered to the management of any businesses in 30 seconds and recognize “everyday heroes” who provide good service. The app gets an A+ from consumers for easy of use and a rewarding experience. Business clients like The Dallas Cowboys and Life Technologies that pay to customize the app enable Goodsnitch to give the custom app away to support the work of many non-profits.
S&A contribution: S&A acted as partner to the CEO and CMO to develop a go-to-market strategy and positioning and to secure vendors for website development, video creation, PR, and design, and to put core marketing programs and communications in place. Currently partnering with the CMO to ensure the success of digital and social marketing, content, PR, and market research and forging partnerships with nonprofit organizations to accelerate downloads and usage of the app.
Direct client: Founder & CEO
S&A has worked with Onyx drug development and manufacturing groups to assess organizational effectiveness improve processes, define roles and competencies to enable efficient, effective development as well as recruiting and retention of top quality people in a competitive environment. Establishing “right size,” scalable approaches today is setting the organization up to grow rapidly while avoiding growing pains that are common in rapid growth companies.
Direct client: SVP of Technical Operations, VP of Quality and VP of Clinical Operations
About The Intersection: A unique event, held by The Gratitude Network, that brings together thought leaders from the technology, entertainment, investing, education, media, and nonprofit spaces to advance innovation and social impact. Speakers have included Susan Sarandon, Tim O’Reilly, Steve Jurvetson, Barry Zito, Greg Brandeau CTO of Disney, Guru Singh, and Sheryl Wudunn, co-author of Half The Sky.
S&A contribution: S&A created and led The Gratitude Awards to recognize and support global social entrepreneurs who are moving the needle on the most critical social issues through ground-breaking innovations. The 2013 awards honored social ventures based in India, Kenya and Northern California, all of which have attracted significant funding and launch new products or programs since the event. The awards have grown in 2014 and 2015 in partnership with SOCAP and S&A continues to serve as an advisor to The Gratitude Network.
Direct client: Founder and Director, The Gratitude Network
About Private.me: Private.me is a “forgetful” platform that protects internet users’ private data by storing it in a distributed manner across multiple non-profit organizations. Private.me keeps users’ data private and amplifies security mechanisms such as encryption, offering protection from service provider snooping, hacks, and misuse.
S&A contribution: Strategic advisor to the CEO regarding the market, product direction, establishing a tech venture, fundraising, launch planning and marketing.
Direct client: Founder & CEO
About The Gratitude Network: A social venture fund that provides financial support, access and mentorship to innovative social entrepreneurs with the highest potential to advance the world’s most important social causes, with a priority on those serving the bottom of the pyramid. The Gratitude Network sponsors The Intersection Event and The Gratitude Awards are the primary source of The Gratitude Fund’s pipeline of social entrepreneurs.
S&A contribution: S&A created and led The Gratitude Awards which recognize and support global social entrepreneurs who are moving the needle on the most critical social issues through ground-breaking innovations. The first year of the awards honored three social ventures based in India, Kenya and Northern California, all of which have attracted significant funding and launch new products or programs since the event.
Direct client: Founding Partner
S&A provided project managers for change initiatives which have included a CRM implementation to improve sales effectiveness and the centralization of Events management across functions and geographies to increase ROI on events and ensure consistency of branding.
Direct client: Head of Project Management Group
Designed project team system including team structure, roles, and portfolio management approach to enable growth and improve decision making. Conducted a separate process improvement initiative to dramatically improve speed and reliability of drug development efforts. For both projects, developed supporting documents and managed organizational change.
Direct client: SVP, Development and CEO
About Cadence: Cadence is a technology company and leading developer of semiconductor processing equipment.
S&A contribution: Provided a perspective on approach and best practices in globalization of services businesses. Conducted a situation assessment of the Cadence organization and recommended a multi-year approach to globalization of the Cadence services business.
Direct client: Head of Global Services
Dozens of organizational change and process improvement initiatives to improve the speed, decision making, effectiveness and repeatability of product development, launches and ongoing commercialization.
For the C-level executive team, conducted a global Decision Making Best Practices Study, developed an assessment tool and improvement methodology including training that was implemented company wide and led to dramatic improvement in many areas.
Direct client: The Executive Committee, VPs and Directors from Product Portfolio Management, Development, Finance, and Commercial
About Illumina: Illumina develops sequencing technologies and manufactures and commercializes sequencing instruments.
S&A contribution: Conducted a market assessment of next-generation sequencing equipment. Assessed unmet market needs in various sectors, potential solutions, the competitive situation, and potential for each. Provided recommendations regarding which sectors and solutions to pursue.
Direct client: Head of Product Marketing
About Outlook Ventures: Outlook Ventures is an early stage venture capital firm that invests in internet and enterprise software companies.
S&A contribution: As Outlook Ventures approached the launch of its third fund, S&A developed new positioning based on market research, directed the design and developed the content for a new website and recommended marketing plans across events, PR, thought leadership, direct marketing and online presence to improve the quality of deal flow. We then worked with the firm to implement the marketing plan and transition its ongoing maintenance to internal personnel. The S&A team included an interim head of marketing, one specialist and affiliates for specific projects.
Direct client: Managing Partner
For Responsys, S&A developed new positioning post-acquisition of a web tracking company, conducted market research and developed marketing programs including an integrated lead generation program, a cross-sell program and several new communication tools. The S&A team included an interim VP, marketing, an interim lead generation director and specialists for specific roles.
Direct client: CEO
For Elements, S&A acted as a complete outsourced marketing department. S&A’s principal, specialists and vendors have collaborated with Elements executives to develop a branding strategy, positioning, core messages, a web site, and other marketing materials.
Direct client: Company Founder
Work for early stage startups has included business plan writing, financial projections, market research, securing key team members and vendor relationships, and establishing core marketing and product development functions. Each project resulted in a subsequent round of funding.
Direct clients: Founders
We’re proud that over 90% of our business has come from existing client referrals.
See what clients are saying about S&A
Through this initiative, our group became so highly functioning that it was no wonder other parts of the company tried to replicate the process S&A led us through.—Bob Mass, former head of Medical Directors, Genentech
With S&A's consulting and project management assistance, we boosted critical CRM capabilities and sales effectiveness, on time and on budget. I recommend S&A for top-tier consulting firm quality work without excessive cost, rigid approaches, or ego.—Kat Panos, former head of project management, Barclays Global Investors
Following three new drug launches S&A led Lessons Learned assessments that examined the entire development and commercialization process that Genentech followed. Their work enabled us to understand the root causes of issues, assess their business impacts, identify best practices, and improve our approach in critical areas such as Healthcare Economics and Managed Care. They brought an understanding of the many commercial, development and manufacturing functions involved and did great work for us.—Bill Annett, Director, Commercial Blueprint Initiative
Lynley's experience building new ventures enabled Glue to regain control of our product development project and launch the platform that runs our rich sucessful programs today. She made sure all key components of the launch were in place and created financial projections and investor materials that led to a round of funding. Because of her effectiveness as a partner to me, she was selected to become Glue's CEO when I retired.—Greg Hawkins, Executive Chairman, The Glue Network and former CEO, Buy.com
Private.me is a big idea that needs A players to achieve the vision. S&A’s experience and flexible structure has enabled me to receive expert advice and top notch strategy and marketing assistance while I'm bootstrapping the company through our launch.—AJ Esmailzadeh, Founder and CEO, Private.me
The key processes and tools S&A worked with us to create were essential nuts and bolts to help us manage growth. But, even more importantly, the process of creating them ensured that all management took ownership of what it means to grow a highly functioning organization while our products and revenue take off.—VP, Product Development
Recommended to us by our VC, Sigma Partners, Lynley Sides filled the VP, Marketing role for an interim period during which we integrated an acquired company and repositioned our offering to focus on Fortune 100 customers. Lynley is a top notch consultant whose experience and relationships with vendors and specialists enabled S&A to plug in and quickly make an impact at a critical time.—George Weidemann, CEO, UMarketing, former CEO, Responsys
and Chairman of the Board, Direct Marketing Association
S&A first helped us agree upon clear objectives then worked with us to identify the most critical improvement opportunities including process, roles, tools, templates, communications and training. The program infused new thinking and delivered a "right-sized", scalable foundation that will benefit the company into the future. And they were an absolute joy to work with.—Debbie Ogasawara, Director, XenoPort
With the S&A team, I've successfully led multiple major initiatives while continuing to run a large organization. They conducted assessments, designed solutions, and supported implementation to accomplish critical corporate goals and position us well for the growth we've experienced since. They are a pleasure to work with and have regularly exceeded my expectations.—VP, Major Biopharma Company
As we prepared to launch a new fund, Lynley conducted a market assessment and worked with us to formulate a new positioning and communicate it through an integrated marketing plan. We successfully launched Outlook Ventures under a new brand and website which were received very positively, largely due to Lynley's unique expertise - understanding of the VC market, start-ups, and multi-media marketing. We subsequently invited her to become a "catalyst" for the firm and have partnered with her on numerous occasions since.—Randy Haykin, Managing Director, Outlook Ventures
This organization was my #1 problem a year ago. Now, it is not even in the top 50 problems. The changes in this organization resulting from the [S&A-led] initiative have been overwhelmingly dramatic; well beyond what I had imagined was possible.—Chief Medical Officer, Publicly Traded Company
S&A's assessments and best practices research helped the Genentech executive team to fully understand the root causes and business implications of issues and to chose a path forward. They designed complex solutions for large, matrixed organizations and successfully facilitated change. I found them to be highly skilled, intelligent, and flexible and have recommended them since.—Amy Burroughs Nader, former Head of Commercial and Business
Development, APT Pharmaceuticals and Director, Genentech
Lynley Sides has been a phenomenal asset for my companies. Her range of abilities, devotion to client satisfaction, and intuition for solving underlying problems is a tremendous benefit. My experience with startups is that often the problem you think needs solving is a symptom of the real issue. Lynley has the ability to shift functions and execution targets rapidly to solve these types of issues where single vertical consultants would come up short.—Christian Buckley, Co-founder, The Glue Network and COO / Strategic Advisor, Goodsnitch
XenoPort was experiencing delays and excessive costs in clinical trials at a time of rapid company growth. S&A worked effectively with a senior cross-functional team, helping us sort through strong and sometimes conflicting views to streamline critical activities, establish clear accountabilities, and identify “quick wins” that reduced costs and timelines. S&A’s planning and follow-through were outstanding and I look forward to working with them again.— Dave Sevello, Senior Vice President of Development, XenoPort
I brought Lynley in to help us think through our go-to-market strategy, messaging and launch plan. Her experience creating new startups and products was invaluable in helping us put many key elements in place such as a website, videos, PR, and social media presence and successfully launch the Goodsnitch mobile app.—Rob Pace, Founder & CEO, Goodsnitch,
former Senior Partner, Goldman Sachs and National Chairman, Salvation Army